Persigar Merch Design Package

This project involved designing a complete, modern merchandise line concept for Persigar Garut, a football club with a loyal supporter base. The goal was to create a visually striking product range with a strong identity, so supporters ("Laskar Maung Sancang") could show their pride and support for the team in style.

Strategy & Design Approach: The design strategy centered on translating the club's identity and spirit into functional, trend-forward products.

1. Core Identity: Every design was rooted in the club's core elements: the Persigar logo/emblem, the official blue-and-yellow color palette, and the nickname "Laskar Maung Sancang".

2. Thematic Graphic Motif: To visualize the nickname "Laskar Maung Sancang" (Sancang Tiger Troops), a "claw mark" graphic motif was developed. This element was applied dynamically across items such as t-shirts, caps, and masks to give a fierce, aggressive, energetic look.

3. A Range of Design Options: The collection offers varying levels of design complexity — minimalist, elegant t-shirt designs for everyday wear, alongside bolder designs with splash graphics and claw marks for matchday wear, catering to the diverse tastes of supporters.

4. Broad Product Range: The concept spans multiple product categories to maximize market reach:

   • Apparel: T-shirts, hoodies, and jackets.

   • Headwear: Caps and face masks.

   • Supporter Attributes: Scarves and flags.

   • Other Items: Phone cases, pins, and stickers.